Yay, we wrote a new song! Now what?

As artists, there’s nothing greater than the feeling of achievement we experience when throwing the pen down after finishing the last phrase or word of a brand new song! Whether you think its a HIT or just another one shuffled in the pages of your journal – or nowadays the notepad app on the newest smart phone or tablet.

Although we always try our best, it doesn’t really matter because its our song right? It is our thoughts, and our feelings that we wish to share with our audience. But what happens when you start asking yourself all those sticky questions?
What if it isn’t good enough? What if you don’t necessarily happen to resonate with it on a level of your own taste? Here are some thoughts to ponder that may allow you the freedom to release that indifference.


1) You don’t have to release everything you write!
I have written countless songs, whether alone or in co-writes that have been great experiences.
The tone is set, the vibe is right and energy flows into our finished piece.We’ve all been there, we get with our team or our group of friends when we just want to hang out, jam and write; but what happens when there’s not a particular use for it on a project we are working on, what do we do with it? We keep them organized and cataloged. We keep them within our reach to come back to in the future. As artists we never know how we’re feeling in the months to come, let alone what we want to eat for lunch.


2) There may be another artist or camp looking for their next track!
There are countless cases of songs being shopped or picked up by other acts, in fact, if you’re new to the game, it is important to know that this a normal occurrence and most times integral part of being involved in the songwriting community. This reminds me of my own experience specifically in a co-write where we had finished writing a new song in a writing room. We were ready to lay it down. I jumped behind the mic, tracked the vocals, and we did a rough mix of the demo. There just so happened to be a band in the same studio working on a new album to be released later that fall. They heard the demo, fell in love and bam! It landed on their second studio album.


3) We don’t have to like everything we write!
I sat in a seminar recently with hit songwriter Shelly Peiken (“What a Girl Wants” – Christina Aguilera, “Bitch” – Meredith Brooks, “Who You Are” – Jessie J).
Learning a lot about the process, she so firmly reminded me and everyone else in the small cornered room..”We don’t have to like everything we write”. Sometimes its necessary to get out the duds to make room for the hits.

Don’t get discouraged when you think you’re writing skills are slacking and don’t feel like you are delivering. It’s all a part of the process. Our best will range varyingly from day to day, but always try your best.


Keep Creating,

Matt Fernando
Operations Manager

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EDM Remix Of Your Songs – 5 Reasons Why you Should Do it

Having an EDM remix of your songs ca n be a very smart move for any modern songwriter or artist. Sure, you may not be a fan of EDM, but you can’t argue against the fact that it is one of the most popular movements. It also generates a lot of income. According to CNN the EDM market is a 6.2 billion dollar industry. It’s time for you to get a slice of the pie. The best part is that it really makes no difference what genre you specialize in. I consider country music to pretty much be polar opposites of EDM, yet Avicii has already had 2 global hits where he did an EDM take on country and bluegrass music. In this article I’ll give 5 quick but important reasons for why you should consider having an EDM remix of your songs.

EDM Remix of your songs – Reason #1 – A cost effective way to add new material to your catalog

Music production costs can add up when you are building your song catalog or album. Typically, commissioning a producer for a remix costs less than creating a new song from scratch. For a fraction of the cost you can now add a new and different song to your catalog that can be leveraged in different ways from it’s original counterpart.

EDM Remix of your songs – Reason #2 – An opportunity to chart in new territories

Is your music struggling to make it on the indie charts? Having an EDM remix of your songs gives you an opportunity to gain ranking on different charts. This increases exposure and credibility. Remember that different countries have different charts. I recommend stepping out of the box in order to get your music exposed internationally.

EDM Remix of your songs – Reason #3 – Additional revenue

Having an EDM remix of your songs can lead to additional revenue. Now you can submit music to all of those sync opportunities that seek EDM music or remixes. For artists, you can now increase single sales to a new market who is interested in your music. Lastly, remember that EDM has a huge live music market. Live EDM shows and festivals bring in a huge portion of that 6.2 billion. Can you say performance royalties? Get networking with those DJ’s!

EDM Remix of your songs – Reason #4 – Staying current

It’s imperative that you stay current. Again, you may not be a fan of EDM. The reality is that it is extremely popular, and dipping your toes in that world shows listeners and executives that you are “with it” and understand the game. Stay on top of trends and don’t fizzle out. You don’t have to “change” your sound or lose authenticity. Simply explore and be aware.
EDM Remix of your songs – Reason #5 – Attracting new attention

It’s a big world with a lot of people. Everyone has different tastes. Not surprisingly though, most music listeners like more than one genre. You never know where your next fan or deal will come from. Having an EDM remix of your songs can attract new listeners and new opportunities. There is really nothing to lose.


I hope that this article has shed some light on ways to expand and do more with your songs. If you need help creating an EDM remix of your songs simply contact us!

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Submitting Songs to Music Companies – A Few Tips

Planning on submitting songs to music companies? You should! The industry is full of opportunities. This article will go over some “do’s and don’ts” as well as some general tips and things to consider. So, what kind of companies are you going to submit your music to? This article primarily covers the topic of submitting songs to licensing companies, music libraries, and publishing companies although some of these could apply to labels, promoters, and radio. Just note that those last 3 typically aren’t too interested in unsolicited submissions. Let’s get started..


Do your research.

When submitting songs to music companies you need to know who they are and what they need. For example, a few months ago we had a co-writing session to create a song to be pitched to the artist Jordin Sparks. I was very impressed when one of the co-writers came in with basically a current events paper on her. He did his research, and we were able to craft a song that would authentic to her if she ever decides to use it.


Give them what they need.

If you are submitting songs to music companies are you thinking about what they need? Anytime we reach out to music libraries we first go through their collection and study it. If they already have a billion rock tracks then we probably won’t waste time sending them rock tracks. We try to find a hole in their collection. If they are lacking electro pop songs then we’ll include in our email something along the lines of “Hey! I noticed that you don’t have many electro pop tracks in your catalog.  Are you looking to fill that gap? I’ve attached a few of our best electro pop songs for your library’s consideration.”

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Leverage relationships.

In this game, you sort of have to be a stalker. Perhaps thats that wrong word. You need to be active and aware. For example, I’ll find out who the personnel is of a certain company that I’m trying to reach out to. I’ll find them on Facebook or LinkedIn and see if we have any mutual acquaintances. If so.. It’s on. Now when I reach out I can say “Hey! I heard about your company through <insert name> and I wanted to reach out.” It automatically builds trust and connection.


Follow directions.

If you are submitting songs to music companies it’s a good idea to follow their directions. This seems like an easy one, but it can be easy to overlook. I’ve accidentally done it myself. Ooops! Most companies have a certain preference for you how should submit your music to them. Do they want attachments? Do they not want attachments? Do they want an entire EPK, or do they just want 1 song. Following their directions is respectful and makes their lives easier. You want your prospect to have a good experience in their dealings with you. First impression is everything.


Follow Up.

Didn’t hear back from someone you submitted music to? Normal people give up and move on at that point. Winners reach out and re-connect. When I lived in L.A. a very successful mixing engineer told me that you aren’t annoying someone until they tell you that you are. Don’t assume that by following up you will annoy people. It’s okay to do. It is also necessary. Most of the time your contact is just super busy. Imagine getting hundreds of songs everyday and trying to find a place for them. 3 – 4 weeks after submitting your music follow up! Touch base. See if there is anything they need that would make their lives easier. This is a chance to probe and try to find out what they are working on.

Bonus: I suggest using a CRM software to follow up. They keep track of your contacts, tasks, appointments, and your song projects. Business use them, and you’re in the business of songwriting. Use one. It’ll make your life wonderful. We use this one.


Well, there you have it. Take these tips into consideration before submitting songs to music companies. If you have any questions or suggestions we are always welcome to them! Leave them in the comments below. Also, don’t forget to sign up for our mailing list at the bottom of this page. You’ll get awesome info like this in your inbox weekly!