THE SXTM FOR ARTISTS AND SONGWRITERS
BEING A RECORDING ARTIST OR SONGWRITER IN THE DIGITAL AGE IS TRICKY YET EXCITING. WE CAN DO SO MUCH MORE THAN WE COULD IN THE PAST ALTHOUGH IT DOES REQUIRE A LOT OF WORK AND TENACITY. BEING RELEVANT IS A BALANCE OF AUTHENTICITY, TALENT, AND ENTREPRENEURIAL SPIRIT. LISTENER’S ATTENTION SPANS ARE SHORT AND IT’S A MOMENTUM GAME. OUR APPROACH TO SONG CREATION EMBODIES WHAT IS IMPORTANT TO THE MODERN DAY MUSICIAN. WHAT ARE YOU TRYING TO ACCOMPLISH? WE CAN EITHER HELP FILL IN THE GAPS OR DRIVE THE ENTIRE TRAIN.
We’re big advocates of creating music with intent and purpose. For independent artists every song counts. It’s important for us to get clear on what the vision is both creatively and strategically. Are you trying to make a statement? What’s the message? Why do you do what you do? Is the song for release or pitching? Who’s your audience? These are all questions that we ask before diving in.
Having great mix, hip production, and a loaded contact list still can’t save a bad song. The first part of the process is meticulously combing through your songs and making them the best they can be. The songs should be able to hold up on their own before we start the production treatment. We prefer to demo out the song before final production. In some cases, a song will start with production and that approach is great too for some artists. In that case, we switch this step with step 3 focusing on building the track and then write to that track.
Production is making a huge impact in modern music more than it ever has in the past. Fans are starting to get hip to who the producers are on a track and even becoming fans of their work in addition to the artists and writers they love. We get this which is why we spend a lot of time and energy making sure that the song production is incredible. Like the song itself, we believe that the track should be able to stand on it’s own. This applies to both electronic tracks, organic recordings, or even a blend of both. Our production style is our own and that’s what we bring to the table for you. The final process of every great song is mixing. We mix both in house and/or have access to some of the industries top mixing engineers who currently have radio hits. We don’t play around Great talent = Great songs.
Most of our clients are either career musicians or trying to make music their career. Knowing this, we do everything that we can on the backend to help our clients monetize their work. We understand licensing, direct to consumer sales, streaming, publishing, and other creative means for generating income with music. Some folks don’t need help with this and that’s cool! If you do, feel free to ask us for help. We’ve helped our clients build relationships with business who can help them create momentum such as streaming promoters, radio promoters, PR companies, marketing agencies, publishing companies, and licensing agents.
GOT QUESTIONS? NO WORRIES! CLICK THE PROJECT PLANNER BUTTON BELOW, TELL US ABOUT YOUR PROJECT, AND WE’LL ANSWER ALL OF YOUR QUESTIONS DURING OUR FIRST CALL.
WATCH THE PROMO VIDEO